Remember when beer was just beer? (No? OK, maybe you’re not old enough.)

Jesse Frederik of De Groene Amsterdammer does, though, although from the mini-vignette of him that we see at the top of the column to which the above tweet links he doesn’t seem to be that old himself.

Beer was not always a branded article. From surveys among retailers just after the Second World War [remember, this is written within a Dutch context], it was apparent that only ten percent of customers ever asked for a specific brand. Beer was beer, and nothing more!

Ah, but things eventually changed. “Brand consciousness arrived only when brewers realized that marketing, the selling of illusions, could show consumers differences where there weren’t any.” Beer from Heineken – the company which turned out to be most successful at this new game by far – became perceived as the social tipple, Amstel (a brand later purchased by Heineken) as the “people’s beer,” Hertog Jan as “chic.” Physically, though, they had only minor differences if any.

So what did we get? Lots more marketing expenses among brewers, and of course an explosion in Dutch beer consumption over the years – from ten liters per year in 1950 to 86 in 1980. “The glass of beer, once a brand-less product, comparable to sugar, became a great vehicle for solving all your problems.”

Except that we know it only sometimes seems to solve our problems, and then only for limited times, before the hangover sets in. (more…)

A quick mention here of the interesting recent article from the Amsterdam weekly De Groene Amsterdammer about the evolution and impact on Danish politics of the Dansk Folkeparti, or Danish People’s Party. That’s the main anti-immigrant party there, which nonetheless in the mere 15 years since its founding has attained a powerful and even respected position within the edifice of Danish politics, as the article describes very clearly.

But just don’t take my word for this, even if you can’t read Dutch. In fact, I first became aware myself of this piece from an English translation posted on the Presseurop site. There’s just one main discrepancy that I can see, though. That Danish People’s Party: why would De Groene Amsterdammer happen to be writing about them just now? Silly – there’s a general election about to occur here in the Netherlands on June 9, and one of its biggest sub-plots is how favorable the results will turn out to be for the PVV or Party for Freedom, which, yes, is the main anti-immigrant party in this country. Indeed, the lede to De Groene Amsterdammer’s piece cites the Dansk Folkeparti as “a beautiful source of inspiration” for Geert Wilders, the PVV’s leader.

On the other hand, the Presseurop piece makes no mention at all of the PVV! I must ask: why? Because English-language-only readers should not have their intellects burdened further with an additional consideration such as this? Because it would just not be “politically correct,” due to the PVV’s shady reputation in many circles, to mention what is – after all – the really sole motivation for why this particular article appeared in De Groene Amsterdammer at this particular time? I hate to break it to the Presseurop editors but, although the Dutch and the Danish feel quite a bit of common cultural make-up between them, the Dutch (at least) are not terribly interested in the details of the Danish political system or its workings for most of the time!

Last Wednesday evening (1 December) Prince Bernhard of the Netherlands died in hospital at Utrecht, at the age of 93. He had been the husband, or “prince-consort,” of Queen Juliana (mother of the present Queen Beatrix), who herself died earlier this year, on March 20. The highlight of the service to his adopted country that this German-born prince performed was no doubt his role during Holland’s occupation in World War II, when he commanded the Dutch resistance from his post in London. The day after his death, as you would expect the Dutch press was filled with remembrance and tribute articles, even the financial press (free registration required). These included, from the Algemeen Dagblad, A Fighter to the End (free registration required), which is perhaps a strange title since, shortly after being admitted to the hospital for the last time, the Prince instructed his doctors not to intervene anymore. Plus, he had reportedly communicated to friends the loss of his will to live after the death of his wife in the spring. Also from the AD: the tribute They Don’t Make Them Like That Anymore, by Marc Kruyswijk. Make them how? Namely “difficult, but full of character, headstrong, but colorful. Convinced that he is right – whether he was right or not.” Well, we’ll see how “right” Prince Bernhard was.

It only took one day later for the dirty laundry to start being laid out in public. And for all his wartime record, the Prince had quite a load of dirty laundry indeed that he had accumulated through his life. (more…)