Let me ask you something: For the whole time (and I mean over the decades) that you’ve been reading €S, you loyal reader you, hasn’t that big empty space up at the top-right of the page ever struck you as somewhat awkward? I mean, I have used it to post the occasional message, display the occasional reader’s poll, but generally that prime-territory, eye-level space has just remained empty.

Well, this ties in, you see, with the perennial question of finding some “business model” to sustain EuroSavant – in other words making this whole on-going thing worth my while in terms beyond and a bit more pragmatic than the general joy I experience at unearthing some juicy article which otherwise would languish under-appreciated by the wider world (because it had the unfortunate fate to be created Danish, say, or Hungarian – yes, on rare occasions), presenting it to you, and adding my own side-gloss to the whole affair.

The obvious solution is to start posting advertisements up in that prime right-hand-corner real estate, and I think I’m going to arrange for that soon. I also rather think that I’ll work with the good folks at Blogads, rather than with Google’s Adsense. Nothing against Google, you understand – but I have reason to believe Blogads will be a tighter, more-intimate operation, and I’m also impressed with the clients they have already signed up, including Talking Points Memo and Matt Welch.

Anybody object? Speak now – to my usual e-mail address, whose link is always there at the top-left, just below the logo – or forever hold your peace! It won’t be just any ads: it’ll be ads that particularly appeal to and are interesting to this weblog’s clientele – if I can just figure out who that is (other than family, of course, and the usual hangers-on). Anyway: Coming to a top-right-hand corner near you soon!

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