It’s good to be Google! Most of the Western world may be struggling with various degrees of above-average unemployment, but one much remarked-upon news item of late concerned the Mountain View, CA powerhouse’s awarding a 10% across-the-board pay-rise to all employees, together with a one-off lump-sum gratuity of $1,000. One aspect of that move’s appeal was how much of a throw-back it seemed as a personnel measure, far-removed from today’s HR environment where bonuses going only to those identified as the company’s true high-achievers, not to every employee, are more the norm. Yet a few analysts could still see the logic in this approach (including, for example, this commentator on the Atlantic website).

Writing in Le Monde, Marion Solletty takes yet another cut at what this latest move by Google means:

. . . the star of Silicon Valley feels itself under threat. Its vital forces, the engineers who fine-tuned its mysterious algorithms, are leaving it. With the eye of a connoisseur they have watched the sparkling rise of the new stars of the Web, the social networks. And they respond to the call of the bold.

Search, and text ads, and YouTube videos: all that is just so yesterday, man, just so . . . 2008, you know! And then following directly comes the anecdote of Cedric Beust (with a suspiciously French name!), a six-year Google employee who now has left to join LinkedIn.

What goes around, comes around. According to Solletty, Google first stocked itself with quality personnel by raiding the leading Internet-related firms of its own period of skyrocketing growth. Now it’s the turn of others, including especially Facebook, whose employee total has gone from 1,000 to 1,700 within the past year (although it has had its own top-level defections), or Twitter, which has tripled from 100 employees to 300 in that same period.

Ironically, Google’s latest salary-move did cost it one employee. The internal company message announcing it (“CONFIDENTIAL: INTERNAL ONLY”), and lauding employees as “the best in the world,” was soon leaked to an industry blog so we could all savor the message, at least vicariously. But he who did the leakin’ was fired.

UPDATE: It’s worse for Google than we thought! TechCrunch now has this piece about a Google engineer threatening to leave to join Facebook and getting $3.5 million in stock to stay!

France remains one place where they take literary culture – and so its central element, the novel – seriously. People still read there. But that doesn’t mean that that country remains immune to the steady march of progress, which these days can only refer to consumer electronics and telecoms. In the French newspaper Le Figaro, Margaut Bergey surveys some recent innovations that threaten to redefine the very nature of what we mean by literature.

In part, the value-added from Mme. Bergey’s piece comes simply from the specifics she provides. I had vaguely been aware of a novel having been published wholly via Twitter, but didn’t know anything more specific. Turns out it was called The French Revolution, by Matt Stewart, and, sure enough, just over a year ago (starting on Bastille Day 2009, appropriately enough) it was “published” in the form of 3,700 tweets. Here’s that Twitter-feed’s site, but by this point you (together with me) are a bit too late: that particular collection of tweets constituting the novel is no longer available, so you’ll have to buy it from Stewart’s site here. (more…)

I’m sorry, but some of the “old media” over here on this European continent just don’t get it when it comes to Twitter. A current example is the Flemish newspaper Gazet van Antwerpen with its brief piece “Twitter is a pedo-paradise”.

At least those quotation-marks are in the original title, as if to show that the Gazet editors aren’t quite ready to fully endorse that opinion. Still, the first paragraph reads in its entirety: “The social-networking site Twitter is a cost-free and easy hunting-ground for child-molesters, experts say.” Their proof? One “on-line conversation” between a pedophile and his 13-year-old prey as published in the English newspaper The Sun – one that is thoroughly banal (13-year-old: “Are you trying to seduce me?” Pedophile: “No, not at all. I just want to more more about you.”) besides coming from a source of little more use to the general public than as an exhibitor of “Page Three girls” and none at all when it comes to factual presentation. Oh, and let me add: besides constituting but one instance (an “anecdote,” in scientific parlance) of alleged evil behavior, and one whose use completely misinterprets the Twitter’s technological essence at that. Yes, it is possible to use Twitter to send an “@reply” to communicate directly with someone – but then everyone who subscribes to you can read the message, and anyone can find it afterwards through search. And it is also possible to send a “direct message” to someone, that no one else can read – although that’s only when the two parties subscribe to each others feed, and tell me how that is possible in a case of pedophilia other than after the child-molester has already gained his victim’s confidence through entirely other means!

But what Twitter is really all about is not one-to-one communication, but rather broadcasting – it’s basically a broadcaster of 140-character-or-less messages. In this light, it’s ridiculous to paint it as some potential tool for pedophiles. This article is simply brain-dead, looking to attract attention through the cynical spreading of rent-an-expert pedophilia alarm. And that’s sad, among other reasons because presumably plenty of people (Belgians who are Flemish, mostly) read the Gazet van Antwerpen and believe what they find there, and so will come away with a mistaken negative impression of what has proven to be quite an innovative and useful communications tool.

That’s right: someone has publicly put Twitter forward as a candidate for the Nobel Peace Prize, citing the impact of its supposed assistance to the protest movement in Iran against the results of the 12 June national elections. That someone is Mark Pfeifle, formerly Deputy Assistant to the President and Deputy National Security Advisor to George W. Bush, and he does so in an opinion-piece in the Christian Science Monitor (in English, of course). Although I have dealt with questions of Twitter here recently, I was unaware of this editorial until I was informed of it today by this German website intern.de. (And how did I find out about intern.de? Hey, you’ve got to let me have a few professional secrets!)

Naturally, I leave it to you, dear reader, to examine Pfeifle’s article itself as you may wish. Intern.de, though, has some reservations about it, like Pfeifle’s assertion that Twitter was mainly responsible for the emergence of the story of the assassination of Neda (Neda Agha-Soltan), who basically became the lead-martyr for the Iranian opposition’s cause. I also rather believe that it was YouTube, if anything, that figured most largely in spreading the news and horror of her killing. Pfeifle also conveniently ignores the very substantial defects to Twitter that emerged during those days of Tehran street-demonstrations, such as the sheer volume of “tweets” to be digested (221,000 per hour at their height, it says here) and the related problem of a high “noise-to-signal ratio” (i.e. it was difficult to glean out useful information – much less anything that could be verified – from that flood), as the audience for the “#iranelection” hash-tag eventually was even treated to tweet-advertising piggybacking on that tag from a UK furniture company! The intern.de blogger also detects a high level of sheer PR content in Pfeifle’s piece, whether it’s trying to spin for Twitter or for Mark Pfeifle himself. I agree, but again, you can go off to the Christian Science Monitor site and judge for yourself.

It’s interesting to see happening now in the on-line German press a vigorous discussion of that latest of modern-day philosophical questions: Of what use – if any – is Twitter? Granted, the Germans are probably coming around rather late to this subject, and you’d also have to think that their attention was attracted to it by the role Twitter played in the recent street demonstrations in Iran. But Fabian Mohr, writing in Die Zeit (Twitter: The media revolution that is not one), does provide some thoughtful arguments about this recent micro-blogging craze.

Now, as you might expect he has been driven to take up his pen by a spate of recent “What’s it good for?” attack-articles, such as in the Süddeutsche Zeitung (by Bernd Graff; the title is pretty untranslateable – Tschilp, tschilp, bla, bla – and yes, part of the caption under that picture up-top of the two parrots cuddling asks “whether these two have rather more to say [i.e. that's interesting than Twitter-tweeters]?”), and even in his own Die Zeit (by Jens Uehlecke: Stop with the chatter [already]!; Geschnatter basically = “chatter”). One rather perceptive point he makes is to point out the parallel between reactions to Twitter among many journalists (“highly hysterical”) and the reception that weblogs met with when they first came into prominence about five years ago (wasn’t it about then?). (more…)