Pre-Marital Support, Japanese Style

Wednesday, May 13th, 2009

Did I go to sleep and miss a couple of months? Is it already “silly season” – those depths of summer when real news is so scarce that radio time, newspaper pages, and weblog entries must be filled instead with the trivial and inane (if hopefully amusing)?

Well, you should know by now that you can count on EuroSavant for that sort of thing every so often. The latest bit is from Japan, as reported by Belgium’s Het Nieuwsblad within – surprisingly! – the “.biz” business section of its website: Bra stimulates women to seek a man.

Yes, it seems the Land of the Rising Sun has somewhat of a demographic problem, in that its women are increasingly disinclined to marry, preferring to devote themselves to their careers. Now the lingerie company Triumph International has come to the rescue, with its new “Husband Hunting Bra” (available on the Japanese market only, for reasons which will soon become obvious). It’s a bra, all right, but the star attraction here is the digital clock built in on an extension underneath the garment’s supporting sections. There are two set of numbers there that count down; I assume that they represent months and days, for the idea here is that the bra’s owner sets herself a deadline for catching a man, programs it into the digital clock, sets it going, and so has a constant prod to action there on her chest. How to stop the clock? I’m glad you asked: above that clock-section, in the sweet spot between the cups, there’s a slot just big enough to accommodate the insertion of one engagement ring. Upon such an insertion, the clock mechanism stops.

Those Japanese do sometimes inspire the darndest things, don’t they? Oh, and Triumph has even taken care to discourage any sort of pre-marital hanky-panky, in that below the clock part you have printed in big Japanese characters a message which according to the Niewsblad article reads “In search of a husband.” Imagine taking a girl home, getting to third base with her – and recall that the Japanese are very into baseball – and encountering that! Maybe at this point you’re suspecting that I made all of this up, but be my guest and click through to the article: even if you know no Dutch, you’ll find there, appropriately enough, a set of two illustrations showing what I mean, as displayed by a rather cute young Japanese model.

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