Where’s the Ka-CHING?

Saturday, November 1st, 2014

You would hardly know it – I write this on a sunny Netherlands 1 November Saturday afternoon with outside temperatures at roughly 18°C, a new historical record for the date – but a new speed-skating season is about to start here, as reporter John Volkers of the Volkskrant notes:

Still, check out Volkers’ particular take on the subject: that Tweet-text translates to “Gold does not translate to money [in Dutch: goud/geld; the similarity is etymological] for skaters.” And from the lede:

Barely eight months after overwhelming Olympic success, the conclusion is already dawning that gleaming gold has brought little to sport-skating.

I must have missed it – because, frankly, I didn’t care and didn’t want to give Putin the satisfaction – but the Dutch really tore up the speed-skating events last February in Sochi. Six individual medals, four team medals. Nonetheless: “Rich is what the skaters have NOT become from that success.”

Because, as we know, sports today are basically just another career choice, so that if you are really good at something then you go do it, and train hard to keep doing it, just to earn some substantial coin, right?

Now, it seems that speed-skating was a more reliable source of big money in the past, according to this piece. You see, much like professional bicyclists, skaters would join competitive teams that would gladly be sponsored by publicity-hungry commercial enterprises and/or entrepreneurs.

But that is no longer so much the case; old sponsors have withdrawn and insufficient new ones have come to take their place. More ad hoc paths to riches – and again, that’s apparently what it is all about – have to be found. Like that of Sochi Olympic champion (team pursuit) and current 1500m record-holder Koen Verweij who, although he continues to race for a sponsored team, also has picked up some lucrative TV gigs. But that is not so surprising, for as anyone who wants to click on the various links to photos of him I’m scattering around here can attest, he is unusually handsome – think a long-haired blond shark. Plus, he of course has the physique required of a champion speed-skater, featuring thighs that can be classified as “redwood.”

His less-photogenic victorious colleagues from Sochi, though – like that pair up there in the Twitter-picture, eh? – are having a rougher time of it financially. And to think they all could have simply studied hard and become accountants instead, and where would they be today – right?

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)