Male Leather-Strutting Misplaced

Wednesday, July 29th, 2015

Here’s something you don’t see in the streets of the Chinese People’s Republic every day. However, if the Beijing police have anything to say about it, you won’t ever be seeing this type of thing again.

What is going on? Is it perhaps a casting-call for a Chinese-studio remake of 300? No, as the accompanying RFI piece explains, this was a marketing stunt, by a Beijing restaurant called “Sweetie Salad” – a marketing stunt gone bad for those taking part, as the local police swiftly moved in and conveyed at least some of the make-believe Spartans to the slammer.

On the other hand, it was a marketing stunt gone good for Sweetie Salad – if you take into account that old maxim that no publicity is bad publicity – which according to this RFI report generated enormous on-line buzz about itself within China and was punished only to the extent of feeling obliged to post this message:

We have humbly recognized that, as a start-up, we lack a certain experience in the organization of large-scale events.

Where did all those buff foreign males think that they were – Amsterdam? In fact, the timing couldn’t be better: all they need to do is get out of jail (those to whom that applies), scrape up the funds for a half-round-the-world flight and find a hotel (admittedly a challenging proposition at this late point), and they then can all enjoy themselves royally this upcoming weekend at the yearly Amsterdam Gay Pride celebrations. They’ll feel right at home there, walking around Amsterdam’s streets in their Spartan suits (I assure you, that sort of get-up often verges comparatively on the tame side); yet they might very well impress the locals enough to be invited to join a boat for the infamous Canal Parade that kicks off this upcoming Saturday (August 1) at 1.30 PM CET. (more…)

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