And then there are the vuvuzelas. Perhaps, you may ask, that’s the nickname of the team and/or the supporters of one participating nation? No, those are the cheap plastic trumpet-like things that many fans are using to set up an ear-splitting racket to accompany the game they are watching live – devices which “remind one of the wind instruments heralds used at tournaments in the Middle Ages,” according to an article on this vuvuzela problem in the Frankfurther Rundschau.

Yes, when blown they apparently emit a dreadfully loud noise, which the FR article describes as “deafening” and an “elephant sound.” They have already prompted some public complaints among players and even from Joseph “Sepp” Blatter, FIFA president, who admitted to the press “They do make a lot of noise. FIFA is quite concerned about the noise, that also can constantly be heard in the TV [broadcasts].” On the other hand, the fundamental fact remains that FIFA explicitly approved the vuvuzelas for this Confederations Cup, so the players and everyone else will just have to endure them (perhaps with the aid of earplugs?) throughout. But for next year? Despite the ringing in his ears, Blatter seems not inclined to change the policy for 2010, either: “When you go to Africa,” he observed, “it’s simply loud. I have always said: football is drumming, rhythm, dancing.”

And whether elephantine or not, that sound is music to the ears of German businessmen Frank Urbas and Gerd Kehrberg. They’re still back in Düsseldorf, but they gained the license to manufacture and sell these vuvuzelas to European fans headed for the World Cup next summer.