A new drugstore recently opened up in New York City, and the Financial Times Deutschland’s correspondent there, Thorsten Schröder, was there to cover it. Sound strange? Well, this is no ordinary drugstore – this is truly a Wall Street drugstore in the “Too Big to Fail” tradition. Titling his piece (in English) Bankster’s Paradise – Schröder has evidently been in the States long enough to be down with his Coolio references – he leads:
The lunch-break is saved: A pretentious drugstore opens on Wall Street, where they know what brokers need and love – sushi, money and stock-quotes.
Opening day there featured the autograph-signing presence of no less than Darryl Strawberry (trust me: a gigantic NYC baseball celebrity), but it’s the unique amenities that are sure to keep the Financial District worker-bees devoting their lunch-hours here.
In fact, the traders and bankers can find in this Wall Street drugstore almost everything they need in their lives. He who has spent the morning pulling his hair out over falling prices can get it repaired at noon under chandeliers at the hairdresser’s there. Or he can sit on a wooden throne to get his leather shoes shined. There’s an internal manicure-salon, a skin-analysis center and an apothecary’s.
That’s not to mention the sushi bar, with NYSE stock-quotes displayed on an electronic ticker-screen behind it, nor the vaulted ceilings, marble floors, and even golden escalators (yes: güldene Rolltreppen) that mark the place’s layout.
Appropriately enough, this latest affiliate of the Duane Reade drugstore chain is housed in the Trump building and occupies the space formerly taken up by a branch of the Bank of Manhattan. The firm’s management is explicitly experimenting with this new wrinkle of a retail concept as a way to try to make up for the losses it suffered from its prior “Superstore” – not that that was a mistaken business approach, that store just happened to be located in one of the World Trade Center buildings in September, 2011.