From the homepage of DR, Denmark’s state TV and radio broadcaster (which, even in Denmark, by no means exhausts the radio or even TV choices available there through the airwaves):
Be there: Super Bowl for beginners
One of the world’s biggest sporting events goes on this evening, when the Super Bowl is played. Get answers to your most important questions here.
But there is a particular line of inquiry about which DR feels visitors might be particularly interested. We’ll soon see just what that is below, but first:
Sports economists: Super Bowl is a gigantic advertisement-show
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American football is created for the Americans.
Peyton Manning picked as the NFL’s best player.
Finally, here we go:
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Gee – mentioned at the end not once but twice! Bunch of wimps! American football was indeed made for Americans,* and not for these cheese-eating . . . er, foreign weaklings! At least the DR writers were astute enough to put forward the topic of advertisement much nearer the top, as that truly gets much closer to the essence of what the entire phenomenon is about.
* Which is not to say that the NFL is not doing it’s very best (e.g. multiple regular-season games played at London’s Wembley Stadium) to widen the pasttime’s appeal outside of North America.