Northern Europeans are temperate and level-headed – can we accept that as a working proposition? (Except of course when they’re binge-drinking.) In the midst of all this iPad-hoopla, then, let’s just give one to a Scandinavian, say, and see the reaction.

Here at EuroSavant we have just the guy, someone whose commentary we’ve followed and commented upon many times before, namely Poul Høj, US correspondent for the excellent Danish daily Berlingske Tidende. And Høj has delivered his verdict on the latest Apple sensation, with a recent entry on his “USABlog” called iPad and machine-fanatics.

Don’t get him wrong: Høj is hardly some anti-tech reactionary. No, the introduction of the iPad certainly makes the world of technology a richer place. (Or at least the US part of it; it won’t be on sale over here in the Old Continent until 24 April.) He’s just finds much of the reaction rather disconcerting, like “Jesus!”, “gamechanger!” and (from Newsweek) “the iPad will change everything!”

Wait a second, he says: should I throw away my laptop now? Of course not. Frankly, in Høj’s eyes the iPad furore is merely something he has clearly seen before – and no, he’s not talking about the iPhone, he’s talking about Facebook, which was also supposed to be the next big thing that transformed everything, but which turns out still to have plenty of competitors (like Google Buzz).

Look, Høj writes, the iPad is ultimately just another gadget, just another machine, with its fans and detractors, its advantages and its disadvantages. The latter, by the way, are considerable and he provides his list:

  • No printer;
  • No USB ports;
  • Famously, no Adobe Flash-video;
  • No multitasking;
  • No camera;
  • No kitchen sink – sorry, that’s not Høj, I sneaked that one in;
  • And most of all, no “apps” available that would pose any threat in the least to Steve Jobs or his company, since they all have to be Apple-approved to be available for download/sale in the first place.

It’s good to have the iPad, to be sure, but in Høj’s eyes it’s just another purchase-choice. Is it enough to tempt someone to replace his/her laptop+Blackberry combination? Quite possibly not. So enough with all the hyperventilation, already!

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